This orientation of the power window switch is the factory way. However, some customers like to switch the motion from pulling back makes the window go down to pulling back makes the window go up.
For 1968-1976 cars you’ll need to either trim away a portion of the alignment tag or smash down the tag made into the retainer. Then invert the switches. For 1977-1982 cars one must remove either the plastic nub on the shifter console plate or the must remove a portion of the tang off the switch housing.